Friday, October 1, 2010
Advertising on the Internet
The advertisement that caught my attention was featured on Yahoo(www.yahoo.com). The advertisement was located near the bottom of the Yahoo homepage. I clicked on the ad and it took me to this webpage:http://www.healthheadlines.com/article/content/fb_lgid=16&fb_lpid=180&fb_itid=13357&fb_itid2=1072&nid=58&aff_id=promo_lookdown_verd. The advertisement was for Force Factor. The claims that this advertisement made was that "Force Factor builds muscle faster." The ad also said that Force Factor was the "USA's #1 Strength Enhancer." This advertisement was offering a free sample. The evidence that the ad gives is a quote from U.F.C. Champion B.J. Penn: "Force Factor is the absolute best product to hit the market in years." This provides evidence for the claim because a U.F.C. champion is a reputable source for building muscle.The ad also listed the benefits of Nitric Oxide: Drastic Muscle Gains,Increased Blood Flow and Oxygen Delivery to Muscles, Transform Your Body, Boosted Strength, Endurance and Power, Supports Your Immune System, Immediate Results. This shows that Nitric Oxide will benefit your body greatly. Since this advertisement was featured on the Yahoo homepage, it seems likely that this is a reputable advertisement. Based on my personal experience though, I would have to suspend my judgement on the claim, due to the fact that most advertisements of this sort are false.
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Hey Kenny Powers, from my personal experience, I can say that these types of ads are everywhere on the internet. It seems like the claims are really driven by what they think men want, which is to be nice and muscular, which is why these kinds of ads are so commonly seen on the internet. I also liked how you identified B.J. Penn as one of the factors that the sellers used in their adverisement to build more support for their claims. I'm glad you suspended your belief in this case though, as most of these products really don't work all too well.
ReplyDeletehi kenny, i agree with your statement of how most advertisements of this sort are false. it is indeed true that advertisements give us what we want to see, and list out the results we wish to have. however, most cases turn out as the complete opposite. although there are many promises of a solution to what we're looking for, the solution may not be what we expected. even worst, there is no solution at all, after we fall victim to these false advertisements and give in and buy their products. another thing i like about this blog is how you related BJ PENN as your example. because he's a wrestler and obviously needs strength/muscles, he's the perfect person to advertise for what these people are trying to sell.
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